SalesTech Star’s Top 10 News For The Week – 8 November 2019
HubSpot’s acquisition of PieSync, Zoho WorkDrive upgraded, SundaySky’s new relationship With Adobe, top 10 news for the week of 8 November 2019.
HubSpot Acquired PieSync To Enable A Consistent View Of Customers Across Hundreds Of Different Technologies
HubSpot recently acquired PieSync, one of the leading real-time intelligent customer data synchronization platforms. PieSync keeps the customers at the center of the entire operation. It provides both a current and historical two-way sync of customer data that operates in the background. In doing so, it frees up a lot of precious time for organizations to concentrate their energy on their customers rather than the software.
Zoho Corporation announced several enhancements to its Content Collaboration platform, WorkDrive, The now feature-rich WorkDrive will have better knowledge and context of underlying business processes. It offers single storage, unified search, contextual integration, and a lot more integrated elements. Some of the features of the upgraded WorkDrive include built-in Zoho Office, simplified collaboration, better team management capabilities, advanced analytics, virus scanning, and a lot more!
Five9, Inc. launched the Five9 Einstein Engagement Bot on Salesforce AppExchange. This will empower enterprise contact centers to engage customers with intelligent and compelling interactions. This integration enables Einstein Bot to offer a better level of customer engagement. It will be able to gauge the intent of the customers and provide answers to their queries or escalate the conversation to a chat or a phone call back from an agent if the need arises.
Seismic Acquires Percolate To Create Exceptional Content Experiences Across The Entire Customer Journey
The industry leader for Sales Enablement platforms, Seismic, recently announced its acquisition of Percolate which is a content management and marketing campaign orchestration platform. As a result of the acquisition, Seismic is now better able to deliver personalized and persuasive content across all channels throughout the entire customer journey.
Brainshark Unveiled New Sales Coaching Capabilities To Sharpen Reps’ Written Communications With Buyer
Sales Readiness and Sales Enablement company, Brainshark, Inc., gave its Sales Readiness platform a major facelift. One of the most notable additions was the “text-based coaching activities” in its Sales coaching and practice solution that allows Sales representatives and customer-facing staff to receive feedback on and hone their written communication skills in order to provide added value to the customers.
SalesLoft announced the acquisition of Costello, a company that offers opportunity management software with guided selling playbooks, quick deal updates, pipeline collaboration, and real-time sync to CRM. The move will help realize SalesLoft’s mission of helping account executives not only prospect and build pipeline but manage their day and their deals, from creation through close. Global teams would now be able to generate higher revenue and deliver better buying experiences at scale.
One of the forerunners in the field of Cloud-based Enterprise Work Management software, Upland Software Inc. released the latest version of its Customer Revenue Optimization solution, Altify. This will help simplify the Sales process through smarter analytics with Tableau and Salesforce Einstein, enhanced relationship map visualizations, and better integrations with apps within the CRO ecosystem. Altify forms the core platform of Enterprise Sales Optimization solution suite by Upland. It contains Sales Process Automation, RFP and Sales Proposal Automation, Customer Reference Management, and a lot more capabilities.
One of the leading platforms for video-powered experiences, SundaySky, announced its new relationship with Adobe. The move was aimed at addressing the rising demand of enterprises for a new class of digital experiences that are able to renovate customer engagement across their journeys. SyndaySky will launch integrations with, Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud in the months to come. As a result of the integrations, SundaySky customers would be able to leverage the entire suite of Adobe products to build video-powered experiences.
Technology Companies Adwerx & ActivePipe Integrated To Allow Real Estate Agents To Better Leverage Their Database for Sales
A well-known provider of localized digital advertising, Adwerx, announced its integration with ActivePipe, an advanced drip email marketing solution offering valuable customer insights to real estate professionals. The move comes as a relief for real estate agents wanting to automate time-consuming data entry processes and run targeted digital advertising campaigns.
Sprinklr announced the launch of Sprinklr Live Chat, a customer service capability built for organizations to offer immediate support to their website and mobile app visitors. Users can automatically assign incoming chats to available agents or leverage the power of AI to respond to standard questions. The Live Chat feature is a part of Sprinklr’s unified platform and can make use of all its resources including AI, automation, and governance in order to provide an exceptional customer experience across all brand channels.