Swrve Appoints Joe Aleardi as Chief Revenue Officer

Leader in One-to-One Intelligent Customer Interactions Appoints Seasoned Sales and Customer Experience Strategist to Accelerate Growth

Swrve, the global leader in real-time, relevant customer engagement, announced that it has appointed Joe Aleardi as its Chief Revenue Officer (CRO). In this role,  to fuel Swrve’s customer experience strategy and guide the company through its next stage of growth.

Having built a legacy in customer engagement, Aleardi is thrilled to join Swrve. “The company has demonstrated to stand out as a leader in the sector delivering relevant interactions in real-time,” he said. “Consumer journeys are moving at the speed of now, and are no longer taking place in just one or two channels. I look forward to fortifying Swrve’s position in the market as the go-to solution for brands building connections with consumers in this dynamic landscape.”

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Aleardi was responsible for IBM Watson’s go-to-market planning and execution, which included driving improvements in sales execution, customer acquisition, and engagement. He is joining Swrve to continue boosting its industry success and key milestones in 2018 such as:

  • Gold-level Stevie Award for Swrve 3.0 platform, in the 13th annual Stevie Awards for Sales & Customer Service
  • 3.5 billion app downloads worldwide and processes 14 billion events daily
  • Leader in “2018 Magic Quadrant for Mobile Marketing Platforms”
  • Mobile Marketing Automation Platform of the Year by DM News (DMN)

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Tom Aitchison, CEO of Swrve, is looking forward to working with Aleardi closely to propel Swrve’s next stage of success. “The team has grown from a startup to a visionary in delivering scaled communications to brands of all sizes,” he said. “As a gifted strategist, Aleardi will be a valuable asset to Swrve as we continue to lead our growth strategy and empower brands to identify, interpret, and predict the wants and needs of their customers in real time.”

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