Zeta Global and AUDIENCEX Enter Into Strategic Partnership
Partnership Focused on the High Growth SME Market
AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses, announced a strategic partnership, effective immediately, with Zeta Global, the data-driven marketing technology company that helps brands acquire, retain and grow customer relationships. Under the terms of the partnership, AUDIENCEX will assume certain small to medium-sized enterprise (SME) business operations of Zeta’s programmatic platform.
The news comes on the heels of Zeta Global’s acquisition of online advertising technology company Sizmek’s data and programmatic platforms. The resulting Zeta DSP marks the first time that a proprietary Data Cloud will be integrated into a leading programmatic platform. Zeta owns the third largest data set in the world with 2.2 billion probabilistic profiles and 750 million connected, deterministic profiles in its database.
Since its founding in 2007, Zeta Global has acquired more than 10 companies as part of its roadmap to build its tech stack that serves enterprises and agencies that support them. For the past 10 years, AUDIENCEX has stood out as a top provider of strategic omnichannel marketing services for mid-market brands and agencies, partnering with industry-leading technology providers to empower marketers with robust solutions across the digital ecosystem, helping them engage audiences at scale, and driving measurable growth for their brands and clients.
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Through their new partnership, AUDIENCEX is now the premiere provider of Zeta’s programmatic advertising solutions for small to medium-sized enterprises, adding their industry-leading capabilities to Zeta’s robust tech stack, built to cater to the needs of SME and agencies.
“We’ve assembled the most comprehensive programmatic advertising solution available, and we are thrilled to embark on this strategic partnership with AUDIENCEX to make best-in-class tech available to the SME market,” said David A. Steinberg, Zeta Global CEO, Chairman and Co-Founder. “With our proven tech and their omni-channel support, there’s no question marketers will see exceptional performance across their digital campaigns.”
“Since our inception, we’ve empowered hundreds of brands and agencies with exclusive access to ad tech that’s otherwise not available to SME marketers,” said Reeve Benaron, AUDIENCEX CEO and Co-founder. “By partnering with Zeta to service their SME clients and make their expanded tech stack available to the SME at large, we are continuing on our mission of helping SME marketers meaningfully engage their audiences & grow their businesses.”
“By incorporating Zeta’s expanded tech stack into our suite of services, we’ve once again expanded our capabilities to deliver impactful, full-funnel omnichannel campaigns for the mid-market,” said Jason Wulfson, AUDIENCEX COO and Co-Founder. “It’s a significant day for both companies, and an even better day for marketers.”