SalesTech Star

Top SalesTech News Of The Week – 17th February 2020: Featuring News From Leanplum, Terminus, Qualtrics, and More

Zenly selected Leanplum for enhancing their customer engagement initiatives, ChannelAdvisor partnered with ShipStation, and other important SalesTech news from the week that went by, and insights from some of the best in the industry in this week’s news round-up.


Salespeople are still needed in complex purchases because those purchases have become even more complex! Not only are the solutions more involved, but the number of decision-makers on the buyer side has increased dramatically, – Mike Orr, Cofounder, Grapevine6




Without the in-person interactions that brick and mortar stores offer, engaging customers and establishing trust is a challenge that eCommerce businesses need to overcome. Rahul Varshneya, the co-founder of Arkenea, talks about the design principles to follow for skyrocketing customer engagement on your e-commerce website.

Q&A with the expert



Tell us about some of your biggest and most successful sales or marketing initiatives/campaigns from your professional journey.

SalesTechStar Interview with Maryna Gaidak, Marketing Specialist at Ajustee
Read the complete interview with Maryna here

During my work at ironSource I was honored to be a part of a prominent professional team, and together we were crafting the strategy for launching a new cybersecurity solution. As challenging as it was given market saturation, learning from a team of first-class lead generation professionals helped me significantly contribute to the successful product launch.

In the tech marketing and sales environment, what are some of the common challenges you’ve observed?

Read the complete interview with Jeff here

One of the biggest mistakes that I have found over the years came from the companies that I worked for, were not willing to change or evolve with the times. My favorite comments that I have heard have been: “this is way we have always done it” or “change will be too difficult to implement.” This reminds me what the retail industry is going through now.




Leanplum was selected by Zenly for best-in-class customer engagement
E-commerce solution provider ChannelAdvisor announced a partnership with ShipStation
InsightSquared integrated with LinkedIn Sales Solutions to offer enhanced analytics
ABM leaders Terminus and Intelligent Demand announced strategic partnership
Customer experience platform Qualtrics expanded its position as the clear market leader




5 Proven Tips That Can Make Your Sales Prospecting Efforts More Effective

More than 40% of salespeople say sales prospecting is the most challenging part of the sales process, followed by closing (36%) and qualifying (22%). So, how do you make your prospecting efforts more effective? This article explains.

Sales humor



One great team, for sure! - Sales humor
One great team, for sure!














Commendable mentions



  • U.S. Census Bureau and Peachjar to educate communities about the upcoming 2020 census. They will explain how population counting works and conveys the importance of participation, especially for young children. read the complete news here.
  • Phenom People, a major Talent Experience Management (TXM) provider, and Docebo, a leading AI-powered learning platform, announced they are joining forces to enhance the employee experience. By integrating products, joint customers can now better identify the skills gap using Phenom AI and automate the delivery of training content to enhance internal learning and development.
Looking for quick insights that can boost your Sales ROI? Then don’t miss this podcast episode with David Lewis, Founder and CEO at DemandGen Inc.